However, the pace of global tourism recovery will be determined by the situation surrounding the pandemic and the vaccination rate worldwide. The first event to return in a physical format will be the Hong Kong Cyclothon, and the HKTB is studying the feasibility of extending its route to the Hong Kong Section of the Hong Kong-Zhuhai-Macao Bridge to add to the event’s appeal. If the pandemic situation in the city remains under control, the HKTB also hopes to relaunch mega events that Hong Kong people can initially take part in.
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To tie in with the opening of M+ visual culture venue in late 2021, the HKTB will focus its next promotion on the West Kowloon Cultural District and its surrounding area in the next quarter by revamping the promotions on the authentic local cultural aspects of the neighbourhood to help boost interest from visitors as travel resumption draws closer. Both were warmly welcomed by visitors who appreciated the in-depth experience they offered. The HKTB has in recent years launched two promotions, Old Town Central and Sham Shui Po, under its Hong Kong Neighbourhoods campaign.
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As cross-border travel gradually resumes, the HKTB will launch the Open House Hong Kong platform to conduct large-scale promotions in our source markets,” Cheng said. Combined with the gradual easing of the pandemic situation in Hong Kong, this makes it a good time for Hong Kong to further raise its profile. “The global economy has started to rebound with Asia predicted to recover sooner and the Mainland expected to outperform other markets in economic growth. In addition, the HKTB also hopes to relaunch mega events in physical formats to prepare for tourism recovery.
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#HONG KONG TOURISM BOARD PROMOTION UPDATE#
As preparing the ground and setting the tone for tourism revival, HKTB held its annual Tourism Update event online discussing tourism trends and sharing details of the HKTB’s latest strategic plans with around 2,700 trade representatives from Hong Kong, mainland and overseas travel agencies, attractions, hotels, airlines, retailers, restaurants, meeting and exhibition operators, cruise lines, and other travel sectors.Īddressing the stakeholders, HKTB Executive Director Dane Cheng said that the Board was preparing to step up promotions and would launch a new round of the Hong Kong Neighbourhoods campaign for the domestic market. The Hong Kong Tourism Board (HKTB) will be launching separate campaigns for domestic and international markets as the city starts showing signs of covid19 pandemic recovery.